Themes of War in modern clothing Culture of Ukrainians

The article is devoted to the study of content prints on patriotic T-shirts that appeared after full-scale aggression Russia against Ukraine in 2022 or were developed earlier, but their informative reading has been updated. source base consisted offers for purchasing websites both manufacturers such products and companies engaged sale goods. In course study, monitoring posts social networks «Facebook», «Telegram» was carried out, which discussed advertisement with a theme attitude consumers products. Men’s, women’s children’s Tshirts taken into account. contemporary considered theoretical basis functioning Ukrainian internet memes. Most T-shirt are final stage meme life cycle, when most successful ideas become an illustrative element consumer products, including clothing. addition, participant observation clothing culture participants actions support Budapest during spring summer conducted. communicative informational images chosen as subject study. main ethnocultural themes presented systematized characterized. first topic concerns representation statehood sovereignty through state symbols coat arms, flag, map outlines, inscriptions «Ukraine» different languages. second idea heroic Cossacks, important historical myth formation identity. third reveals aspects femininity context Russian-Ukrainian war, fourth – warrior-defenders. fifth presents modernized representations cultural intellectual figures. Based importance conveying general public call Ukraine, we have selected sixth messages world. seventh variable, it events chronicle war.